Room 66

Before we came up with a name for Room 66, it was just that: room number sixty-six. When we took over for its naming and branding, we decided to call it what it was, but in a manner that was more crisp. That’s how we ended up with Room 66. Another idea behind this was to resonate the nomenclature followed in traditional courtrooms.



  • Naming
  • Branding
  • Strategy


  • Hospitality