With their designs pulling long faces despite the delightful ideas behind them, HotFut were looking for a complete overhaul in that area. This is how we were given the responsibility of “making HotFut cool again.”

To serve this purpose, we captured the vibe that surrounded their work – the cool, lively, action-packed energy – and transformed that into design. The bland designs were now things of the past as we incorporated a secondary colour palette in their graphics, imbuing a playful, sassy edge to an immense possibility of ideas that come with a client like HotFut.

The design overhaul was in a way our answer to the life cycle of a phoenix – complete with the part where the bird is reborn from the ashes.


  • Brand Identity
  • Brand architecture
  • Brand Strategy
  • Graphic Design
  • Experience
  • Editorial Design
  • Space Design


  • Sports