With their designs pulling long faces despite the delightful ideas behind them, HotFut were looking for a complete overhaul in that area. This is how we were given the responsibility of “making HotFut cool again.”
To serve this purpose, we captured the vibe that surrounded their work – the cool, lively, action-packed energy – and transformed that into design. The bland designs were now things of the past as we incorporated a secondary colour palette in their graphics, imbuing a playful, sassy edge to an immense possibility of ideas that come with a client like HotFut.
The design overhaul was in a way our answer to the life cycle of a phoenix – complete with the part where the bird is reborn from the ashes.
- Brand Identity
- Brand architecture
- Brand Strategy
- Graphic Design
- Editorial Design
- Space Design