Inbound marketing demystified!

There’s a lot of myth and mysticism associated with inbound marketing. But before you go knocking on the doors of every digital marketing agency in south Mumbai to deliver the impossible, take a look at this article. Here we aim to debunk myths and demystify inbound marketing to make less confusing for the average Joe.

Myth#1: Inbound marketing does not involve brand awareness.

Nothing could be further from the truth. Inbound marketing is all about being found by the relevant audience. Without brand awareness, the audience doesn’t know how relevant you are or where to find you. So yes, brand awareness is essential for inbound marketing.

Myth#2: In Inbound marketing, the target audience is unknown to us.

Wrong. Inbound marketing involves clearly identifying the target audience from key demographics, right down to behavioural patterns. You know your target audience and alter your content to suit the target audience’s needs.

Myth#3: Inbound marketing only involves generating website traffic.

This is completely false. Generating website traffic to get the relevant prospects and leads engaging with your online IP is one of the initial steps of inbound marketing. This has to be coupled with engaging with the prospects once they reach the website. This is done via contact forms followed up with sales calls, online chatbots and email marketing. This process pushes the prospects further along the sales funnel.

Myth#4: Inbound marketing is only about sourcing leads.

This is not true. Sourcing leads is just the starting point of selling through inbound marketing. Inbound marketing also involves providing solutions to prospects to convert them into leads. It involves delighting the leads once they become customers. Tailored solutions to serve individual situations serve this purpose.

Myth#5: Inbound marketing cannot cater to everyone.

False. While inbound marketing is highly targeted and specialized, it can cater to every customer segment. As long as every single customer segment within the target audience group is identified and differentiated, inbound marketing can cater to it.

Myth#6: Inbound marketing doesn’t keep up with market trends.

Categorically untrue! Inbound marketing is super sensitive to market trends. Content is altered to cater to the target audience. The likes and dislikes, the interests and passions of the target audience are taken into account while curating content. So, any trend that the audience is currently binging on, is definitely taken into consideration whilst creating content.

Myth#7: Inbound marketing cannot be done on a large scale.

Absolutely wrong. Inbound marketing can be scaled up to include as many people as required or scaled down to include as little as a handful of people. It can be used to reach a small niche audience as well as a large generalized audience. It depends on whether or not the customer segments have similar likes and dislikes.

These fact checks, thus, bring us to the conclusion that the backbone of inbound marketing is the content curated for the target audience.