get to know us


Each day starts with us asking, “How can we make this more Licious?” This constant pursuit allows us to challenge and find opportunities within ourselves, our work and for our clients for a Licious result. When you ask us if we do things “out of the box,” you’re likely to get “What box?” as an answer. The box is void to us. We do not venture anywhere around it… unless, of course, you bait us with coffee beans and anything RED.


We formulate impeccable STRATEGY to create an all-encompassing IDENTITY, peppered with INNOVATION & PLANNING.

Our team juggle with BRAND DESIGN & BRAND EXPERIENCE for fun and encase it in brilliant PACKAGING when we’re done.

PERFORMANCE MARKETING is bound to deliver some serious numbers, even as we ease out COMMUNICATIONS between brand and audience.

Building MANIFESTOS and creating BRAND STORIES with immaculate and efficient CONTENT MANAGEMENT & PRODUCT DESIGN.


Top Dawg

Prashannt Kapur, a.k.a. “Mr Perfectionist”, is one of the Promoters of Atlas Cycles (Haryana) Ltd. and holds the position of Sr. Vice President in the company. He is also a Trustee at Dewan Harnam Das Saraswati Devi Trust. With his formal education in Economics and Business Management from Kingston University (United Kingdom) and a sharp business acumen honed through 15+ years of experience in the bicycle and steel industry, Prashannt gives Licious its Administrative and Strategic planning edge. He is a true-blue Punjabi with an extensive culinary knowledge and a sophisticated palate. He owns every colour of Nehru jacket possible, and you can check out some of the more eclectic colours by popping into our studio.

Top Dawg

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Design Chendu

She doesn’t talk much, so we don’t really know her other than the fact that she has a way with the sketching pen and the paper.


Could have been the next Marcel Marceau, but he had to settle with the job of a Business Developer. Every time he heads out for a client meeting, we silently hope his mime skills don’t come out before potential business associates.

Marketing on Steroids

Passionate about reef restoration and fascinated by coral reefs. Also enjoys marketing because she likes silently peeking into people's minds and seeing what makes them tick.


The only fixer-upper fixer That can fix up a fixer-upper is This guy! Improvisation his middle name, he can sniff a solution even before the problem. Another thing he can sniff from distance is good food.

Social Media Chendu

Thinks he is Chandler Bing, which he is, but in a universe where Chandler Bing is a political humourist who gets his posterior kicked every time he touches Photoshop (because he thinks he can design as well). His true passion lies in interesting clients in creative talks, editing videos and reducing bean bags to pancakes.

Social Media Chappal

She gets her research done like there’s no tomorrow; fights careless clients to submission, which is why we were surprised when she mentioned swimming and drawing as her hobbies – we thought she would be more interested in the martial arts. Presently, the warrior within her is being subdued after being forced to read more books.


Apparently, the one who has been forced to write this, because what else are copywriters for?

COOE – Chief Officer Of Everything

The Timekeeper, the Keeper of Laws and Resources, she goes by many names. Music, dance and football are things she adores. She says she loves Chinese food, although we haven’t seen her eat any. On the contrary, she hasn’t showered adorations on graphic designing, but has always been keen towards it.


A dynamic creative director who loves photography and long drives; also adores vegetarian food to the point that he was drooling while telling us he adores vegetarian food. He eats and he knows things, yet he believes that learning is a never-ending process.

Design Chappal

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Piggy Bank

She keeps a closer watch over treasures and vaults than goblins and enchantments ever can. And she does it without a dragon.




Our team works with the pedantry of Tolkien, the romanticism of Blake, the playfulness of an imp.

The best part is – diabolical laughter in the background – where we make the brand work!

With the kind of creativity and experience you’re about to be introduced to, you won’t bother chipping in some points for yourself every once in a while.


If the answer from your end is a “Yes!”

Our question must have been “Are you courageous enough to partake with your brand in a quest that involves innovation, discovery and utter madness.”

Your affirmation to the same wins our allegiance!